OPERATOR-LED · U.S. MARKET ENTRY · GLOBAL EXPERTISE
The Global Posse
Adapt Your AI Business for the U.S. | Connect with the Right People
Four weeks to refine your positioning, messaging, and market approach for U.S. customers.
A Global Network
We’ve spent decades building relationships around the world. Now we’re putting that network to work for you.
Our network spans operators, founders, investors, media, enterprise buyers, and strategic partners across the U.S., Europe, and Asia. We combine strategy with access to help founders make the connections that turn expansion into growth.
MEET THE EXPERTS
Two complementary operators. One shared mission: helping international founders succeed in the U.S.
Shannon Edwards
AI POSITIONING · NARRATIVE · MARKET ENTRY
You built the technology. Shannon helps you position it for the market you want to win.
For over 25 years, Shannon has helped technology companies enter new markets, sharpen their positioning, build partnerships, and develop stories that resonate with all stakeholders.
U.S. Market Entry: Helped international technology companies adapt positioning and messaging for U.S. customers
Computer Vision Pioneer: Led development of early computer vision shopping app
Advisory & Governance: Advises NYSED and NYC Schools on data privacy and AI adoption
Strategic AI Consulting: AI adoption advisor for high-growth commerce and consumer platforms
Published Author: Author of AI for Families: Ultimate Guide to Mastering AI
Kirsten Co
AI COMMERCIAL STRATEGY · GTM · MARKET ENTRY
You have a product and momentum. Kirsten helps turn market opportunity into growth.
For over 15 years, Kirsten has helped technology companies build commercial strategy, enterprise sales, and GTM execution across the U.S., Europe, and Asia.
$100M+ Revenue Track Record: Scaled GTM motions and enterprise sales across US, EU, and APAC
Corporate & Startup Scale: Former Coca-Cola expat and 3x tech startup leader (1 IPO)
Global AI Infrastructure: Advises France-based AI infrastructure company on U.S. GTM
GovTech & Defense AI: Scaled AI-SaaS solutions for U.S. government contracting
Ecosystem Leadership: New York Lead for AI Collective and NYU Ethical Tech partner
Cybersecurity Expertise: Master's degree from NYU
SELECT EXPERIENCE AND ADVISORY ROLES
MEDIA EXPERTISE HIGHLIGHTS
FOUR-WEEK MARKET ENTRY PROGRAM
Prepare Your AI Business for the U.S. Market
Build a stronger foundation for U.S. market entry
Develop clear U.S. market positioning
Adapt your story and messaging for U.S. customers
Clarify your ideal customers and market opportunity
Strengthen your pitch for U.S. buyers, partners, and investors
Build a practical 90-day U.S. market entry plan
CUSTOM ADVISORY
Need a More Hands-On Approach to the U.S. Market?
Work directly with us to adapt your business for the U.S. market—from positioning and messaging to go-to-market strategy, partnerships, and growth. Every engagement is tailored to your business, your market, and what you need next.
FOUR-WEEK MARKET ENTRY PROGRAM
Prepare Your Business for the U.S. Market
WHY WORK WITH US
The Expansion Trap
What works in one market doesn't always translate to the U.S. Winning here requires the right positioning, messaging, and go-to-market strategy to resonate with U.S. customers.Without that adaptation, international companies can spend months chasing the wrong opportunities, pitching messages that don't land, and investing before they've built the right foundation.
WHO WE ARE
The Operator Advantage
We combine narrative positioning with commercial strategy, helping founders understand what needs to change—and what doesn't—to compete effectively in the U.S.Our approach is grounded in decades of experience building brands, entering markets, developing partnerships, and driving commercial growth across global technology markets.
PREPARE FOR THE U.S. MARKET IN FOUR WEEKS
Program Structure
A focused, four-week market entry program designed to help international founders understand how to adapt their positioning, story, and go-to-market approach for U.S. customers.Built for global founders: Fully remote sessions designed to work across international time zones.
Weekly live strategy sessions — focused working sessions + live Q&A
Access to Shannon & Kirsten during live sessions and throughout the program
Practical feedback on positioning, messaging, pitch, and U.S. market strategy
Weekly action sprints to turn strategy into tangible progress
A global founder cohort for peer perspective, feedback, and relationships
U.S. market entry frameworks & tools built from real operating experience
A practical 90-day U.S. action plan to guide what happens next
Access to the Global Posse network through guest experts, resources, and curated connection opportunities
Access to Our Posse
Start Building Your U.S. Network
Throughout the four weeks, you’ll gain exposure to our broader network of operators, founders, investors, advisors, and industry experts. Through guest experts, shared resources, and curated opportunities, we’ll help you start building the relationships that can support your U.S. growth.
ACCEPTING APPLICATIONS FOR SEPTEMBER 2026
Prepare Your Business for the U.S. Market
Tell us a little about your company and your U.S. goals. We’ll review your application to make sure the program is a good fit and follow up with next steps. Program fee: $1,000.
Shannon Edwards
AI POSITIONING · NARRATIVE · MARKET ENTRY
Shannon Edwards is an AI positioning, narrative, and market entry strategist who helps technology companies adapt their businesses and stories for new markets.She specializes in translating complex technology into clear, differentiated positioning and messaging that resonates with customers, partners, and the broader market.
Market Entry, AI & Leadership Experience:
Global Brand & Market Scaling: Held executive leadership roles at ShopStyle (POPSUGAR), Shopping.com (eBay), Vestiaire Collective, and Styloko, leading market entry, international expansion, positioning, and brand strategy across North America and Europe.
U.S. Market Entry Advisory: Helped international technology companies adapt their positioning, messaging, and market approach to better resonate with U.S. customers
Computer Vision & Commerce Innovation: Led the development and go-to-market launch of an early computer vision shopping application in 2015, pioneering the use of emerging technology in consumer commerce.
Governance & Public Sector Advisory: Advises the New York State Education Department (NYSED) and NYC Public Schools on AI adoption, data privacy, and ethical technology implementation.
Media & Thought Leadership: Featured on BBC, CNBC, CNN, and Sky News discussing consumer technology, public trust, and AI transformation.
Author: AI for Families: Ultimate Guide to Mastering AI.
AI & Ethical Technology: Certified Emerging Ethical Technologist (CEET).
Education: B.A. from Cornell University and M.S. in Journalism from Northwestern University.
Role in the Market Entry Program:
Within the program, Shannon leads founders through positioning, narrative, and messaging frameworks designed to help them adapt their business for U.S. customers. She provides practical feedback to help participants sharpen their value proposition, differentiate their story, and communicate more effectively in the U.S. market.
Kirsten Co
AI COMMERCIAL STRATEGY · GTM · MARKET ENTRY
Kirsten Co is a Fractional Chief Revenue Officer and founder of K&Co., specializing in helping international technology companies build commercial strategies for the U.S. market.Over 15 years, she has closed more than $100M in enterprise deals across four continents, building and scaling go-to-market strategies for technology companies from startups to global enterprises.
Commercial, Market Entry & Leadership Experience:
Enterprise Revenue Leadership: Closed $100M+ in enterprise contracts across U.S., Asian, and European technology markets.
Corporate & Startup Scale: Began her career as an international Coca-Cola executive overseeing operations across 13 countries, then scaled three technology startups in Asia—including one through IPO—and led enterprise growth for an AI SaaS platform.
Enterprise & Strategic Partnerships: Has partnered with and sold alongside Visa, Mastercard, Stripe, PayPal, Salesforce, IBM, Oracle, Microsoft, Accenture, Dyson, Ralph Lauren, and the NYSE.
Current AI Leadership: U.S. Market Lead for a France-based AI infrastructure company, New York Lead for AI Collective, and Lead for NYU Ethical Tech Co-Lab partnerships with Microsoft Garage.
Education: Holds an MBA from Sydney Business School and an M.S. in Global Security, Conflict & Cybercrime from New York University (NYU).
Role in the Market Entry Program:
Within the program, Kirsten helps founders understand how to translate market opportunity into a practical U.S. commercial strategy. She brings real-world guidance on GTM planning, enterprise sales, buyer dynamics, and the commercial realities of entering and growing in the U.S. market.
ABOUT OUR POSSE
More Voices. Bigger Ideas. Better AI.
POSSE brings together people with the experience, expertise, and ideas to build, lead, and shape what’s next with AI.
Through two distinct initiatives, we’re widening access to the opportunities being created by AI. We are working to ensure that more people participate, more ideas get built, and more businesses find the expertise, connections, and opportunities, they need to grow.
DIFFERENT COMMUNITIES · SHARED PURPOSE
AI opportunity shouldn’t be limited to the people already in the room.
AI is creating extraordinary opportunities to build, lead, create, and grow.But access to those opportunities—and to the people, knowledge and networks that help turn them into something real—isn’t equally distributed.We created POSSE to help change that.Our two communities address different gaps in the pipeline, but share a common idea: when you bring more people, perspectives and possibilities into AI, everyone benefits.
BUILT TOGETHER
A partnership built around experience, access and action.
POSSE is a partnership between NYLONDONBIZ and K&CO, combining decades of experience across technology, brand, business, partnerships, communications and international markets with networks spanning the U.S. and around the world.We’re operators, advisors and connectors who believe that who gets access to opportunity matters — and that bringing the right people together can change what’s possible.